British style Genius

This is the link for the whole series of British style genius, was finding it hard to find to correct videos for the decades so found the wholes series.
British Style Genius: http://www.bdh.net/our_work/projects/british-style-genius

2010/11

Hard to find a specific trend of 2010/11, what is around is the huge amount of vintage trends surrounding london. people have come to where there mothers old jeans and Nan's old jumpers. also like to be round the atmosphere as well the people.
Brick lane is a popular place to be back in another world, where you almost feel like your in a previous decades from the clothes to the music.

Magazine and celebreties are a major influence in fashion in this day and age, where people more follow the fashion trends of the rich and famous, pulling the cheap way from the high street. Kanye west lady GaGa are two major fashion staments of 2010/2011.

 EcO fashion works with fair trade so that the makers of the garment get fair pay and its organic 100% cotton.

http://www.myfashionlife.com/archives/2008/03/24/ethical-fashion-we-are-eco-warriors/

Soaring world cotton prices are set to push up the cost of shirts, blouses, underwear and other clothing on the High Street.

The recent surge in the market price could make the cost of a £12 T-shirt leap by more than £1, experts warned.

'International cotton traders may be earning higher prices, but these rarely trickle back down to the farmers themselves,' said Barbara Crowther of the Fairtrade Foundation. Prices have been pushed up sharply by a mixture of roaring demand from China, a crop wipe-out caused by an Indian monsoon and higher costs of fertilisers, seed and transport fuel.

Read more: http://www.dailymail.co.uk/money/article-1268551/Fashion-hit-cost-cotton.html#ixzz1KiduvGkX

2000s

2000s

In this time of fashion there was a lot of different sub trend a going on and people had there own image of fashion, i have chosen the sunb trends 

Skater

year 2000, a new kind of musing appeared, and a new generation of skateboarders: "the punkers". While skating is about being free, just you and the board, having the possibility of doing endless tricks, and riding in any way you want, punk music expressed this desire of being free and independent and it shouted out loud the needs of a generation. Therefore, the loud rock music merged almost perfectly with this sport. 

Skateboarding is a sport but has now became a trend and life style, where groups of boarders are formed.

 Trucker hats, curly hair, T-shirt, jeans and thick soled trainers. thats the image of a typical skater.

•  Vans shoes are a major accessory for a mainstream skater image, gives the finishing touch, but they are also made for the use of a skateboard.

• Nevertheless, skateboarding is not about, looking cool, or doing tricks on a board,
•  its about hanging with your friends, having a good time while ridding the skateboard, and evolving at your own pace.
  Chav 

This sub culture can come across as very stereotype and offensive, often relating the trend to teenage pregnancy and bad behavior all tho most of it is true. 

Chav

• Branded sports clothing worn in daily life.  white trainers, sports vests, etc

• Fake gold jewelery—in particular conspicuous earrings and trinkets on chains for females, and (fake) gold sovereign rings and large (fake) gold chains for males.
• Sports caps or Burberry caps and hoodies 
• Sports or jogging trousers, especially white. These may be worn tucked into sport socks, but more commonly they are worn with one trouser leg pulled slightly above the ankle. These trousers are also referred to as "tracky Bs," "trackies" or "tracky bottoms".
• If female, often wears thickly applied make-up, large hoop or dangle earrings, makes heavy use of fake tan, and has a hairstyle in which the hair is pulled back into a tight ponytail (called a "Croydon facelift" or "council-house facelift").

1990s

1990s

Grunge came about in america first off, from bands on stage to kids on the street. the look was very dirty and it match the music.
American grunge bands are the creators of this sub trend of the 1990s
The biggest name for this look is the lead of Nevada band Kurt Cobain, This is where Marc Jacob got the idea for his first solo collection, which he brought to the catwalk in 92.

Spice girls in the 90s were big for music and there own persona.
It was a lot about your own person presenting your own personality with fashion.
This is what the 90s was lot about, personal trend, having your own style or being comfortable as yourself.

Sub trends of the 1980s

Shoulder Pads

During the early 1980s there was a interest in the ladies' evening wear styles of the early 1940s: peplums, batwing sleeves the times were re-interpreted for a new market. The shoulder pad helped define the silhouette and was reintroduced in cut foam versions, especially in well-cut suits reminiscent of the WWII era. Before too long, these masculinized shapes were adopted by women seeking success in the corporate world and became an icon of women's attempts to smash the glass ceiling, a mission that was added by their notable appearance in the TV series Dynasty.

•  defining fashion statement of the era, 
• known as power dressing 
• every garment from the brassiere upwards would come with its own set of shoulder pads. 
• To prevent excessive shoulder padding, velcro was sewn onto the pads so that the wearer could choose how many sets to wear. By the end of the era, some shoulder pads were the size of dinner plates. It was inevitable that as the cycle of fashion turned, they would lose favour in the early 1990s.

BOOMBOX

•height of the portable stereo craze

•boomboxes were held on shoulders or on a street corner for a breakdancing session.

•The terms "boomboxes" and ghetto blasters" were started during this period to describe the "noise" that emanated from portable stereo cassette.

•Associated with HipHop witch rubs off to the fashion that gos with it.

•Status symbol of urban culture.

Two Trends of the 1970s

Two trend of the 60s

HIPPIES

The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s, swiftly spreading to other countries around the world. The etymology of the term 'hippie' is from hipster, and was initially used to describe beatniks who had moved into New York City's Greenwich Village, San Francisco's Haight-Ashbury district, and similar urban areas. The early hippie ideology included the countercultural values of the Beat Generation. Some created their own social groups and communities, listened to psychedelic rock, embraced the sexual revolution, and used drugs such as marijuana and LSD to explore alternative states of consciousness.

The peace symbol was developed in the UK as a logo for the Campaign for Nuclear Disarmament, and was embraced by U.S. anti-war protestors during the 1960s. Hippies were often pacifists and participated in non-violent political demonstrations, such as civil rights marches, the marches on Washington D.C., and anti–Vietnam War demonstrations, including draft-card burnings and the 1968 Democratic National Convention protests

ROCKERs 

From the 1960s on, due to the media fury surrounding the mods and rockers, motorcycling youths became more commonly known as rockers, a term previously little known outside of small groups. The public came to consider rockers as hopelessly naive, loutish, scruffy, motorized cowboys, loners or outsiders.

Many rockers favored 1950s and early-1960s rock and roll by artists such as Gene Vincent, Eddie Cochran, Chuck Berry, Bo Diddley and Elvis Presley; music that George Melly called at the time, "screw and smash" music.

In the United Kingdom, rockers were often engaged in brawls with mods. BBC News stories from May 1964 stated that mods and rockers were jailed after riots in seaside resort towns on the south coast of England, such as Margate, Brighton, Bournemouth and Clacton. Mods sometimes sewed fish hooks or razor blades into the backs of their lapels to shred the fingers of assailants; the same thing was done by Teddy Boys in the 1950s.^[3] Weapons were often in evidence; coshes, bike chains and flick knives being favoured.

The Mods and Rockers were two conflicting British youth subcultures of the early-mid 1960s. Gangs of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups were seen as folk devils. The rockers adopted a macho biker gang image, wearing clothes such as black leather jackets. The mods adopted a pose of scooter-driving sophistication, wearing suits and other cleancut outfits. By late 1966, the two subcultures had faded from public view and media attention turned to two new emerging youth subcultures — the hippies and the skinheads.

British style geniues video about Mods; http: http://www.youtube.com/watch?v=Pbm6_FqjEHA&feature=related