2010/11

Hard to find a specific trend of 2010/11, what is around is the huge amount of vintage trends surrounding london. people have come to where there mothers old jeans and Nan's old jumpers. also like to be round the atmosphere as well the people.
Brick lane is a popular place to be back in another world, where you almost feel like your in a previous decades from the clothes to the music.

Magazine and celebreties are a major influence in fashion in this day and age, where people more follow the fashion trends of the rich and famous, pulling the cheap way from the high street. Kanye west lady GaGa are two major fashion staments of 2010/2011.

 EcO fashion works with fair trade so that the makers of the garment get fair pay and its organic 100% cotton.

http://www.myfashionlife.com/archives/2008/03/24/ethical-fashion-we-are-eco-warriors/

Soaring world cotton prices are set to push up the cost of shirts, blouses, underwear and other clothing on the High Street.

The recent surge in the market price could make the cost of a £12 T-shirt leap by more than £1, experts warned.

'International cotton traders may be earning higher prices, but these rarely trickle back down to the farmers themselves,' said Barbara Crowther of the Fairtrade Foundation. Prices have been pushed up sharply by a mixture of roaring demand from China, a crop wipe-out caused by an Indian monsoon and higher costs of fertilisers, seed and transport fuel.

Read more: http://www.dailymail.co.uk/money/article-1268551/Fashion-hit-cost-cotton.html#ixzz1KiduvGkX