2010/11

Hard to find a specific trend of 2010/11, what is around is the huge amount of vintage trends surrounding london. people have come to where there mothers old jeans and Nan's old jumpers. also like to be round the atmosphere as well the people.
Brick lane is a popular place to be back in another world, where you almost feel like your in a previous decades from the clothes to the music.

Magazine and celebreties are a major influence in fashion in this day and age, where people more follow the fashion trends of the rich and famous, pulling the cheap way from the high street. Kanye west lady GaGa are two major fashion staments of 2010/2011.

 EcO fashion works with fair trade so that the makers of the garment get fair pay and its organic 100% cotton.

http://www.myfashionlife.com/archives/2008/03/24/ethical-fashion-we-are-eco-warriors/

Soaring world cotton prices are set to push up the cost of shirts, blouses, underwear and other clothing on the High Street.

The recent surge in the market price could make the cost of a £12 T-shirt leap by more than £1, experts warned.

'International cotton traders may be earning higher prices, but these rarely trickle back down to the farmers themselves,' said Barbara Crowther of the Fairtrade Foundation. Prices have been pushed up sharply by a mixture of roaring demand from China, a crop wipe-out caused by an Indian monsoon and higher costs of fertilisers, seed and transport fuel.

Read more: http://www.dailymail.co.uk/money/article-1268551/Fashion-hit-cost-cotton.html#ixzz1KiduvGkX

2000s

2000s

In this time of fashion there was a lot of different sub trend a going on and people had there own image of fashion, i have chosen the sunb trends 

Skater

year 2000, a new kind of musing appeared, and a new generation of skateboarders: "the punkers". While skating is about being free, just you and the board, having the possibility of doing endless tricks, and riding in any way you want, punk music expressed this desire of being free and independent and it shouted out loud the needs of a generation. Therefore, the loud rock music merged almost perfectly with this sport. 

Skateboarding is a sport but has now became a trend and life style, where groups of boarders are formed.

 Trucker hats, curly hair, T-shirt, jeans and thick soled trainers. thats the image of a typical skater.

•  Vans shoes are a major accessory for a mainstream skater image, gives the finishing touch, but they are also made for the use of a skateboard.

• Nevertheless, skateboarding is not about, looking cool, or doing tricks on a board,
•  its about hanging with your friends, having a good time while ridding the skateboard, and evolving at your own pace.
  Chav 

This sub culture can come across as very stereotype and offensive, often relating the trend to teenage pregnancy and bad behavior all tho most of it is true. 

Chav

• Branded sports clothing worn in daily life.  white trainers, sports vests, etc

• Fake gold jewelery—in particular conspicuous earrings and trinkets on chains for females, and (fake) gold sovereign rings and large (fake) gold chains for males.
• Sports caps or Burberry caps and hoodies 
• Sports or jogging trousers, especially white. These may be worn tucked into sport socks, but more commonly they are worn with one trouser leg pulled slightly above the ankle. These trousers are also referred to as "tracky Bs," "trackies" or "tracky bottoms".
• If female, often wears thickly applied make-up, large hoop or dangle earrings, makes heavy use of fake tan, and has a hairstyle in which the hair is pulled back into a tight ponytail (called a "Croydon facelift" or "council-house facelift").